Ani Alexander is the head of marketing at AmaZix. She gained her 10 years of professional marketing experience working with a marketing agency in corporate environments, before branching out and becoming an online entrepreneur. She can establish and grow brands from scratch, or reposition existing branding using content strategies, storytelling, digital new media, inbound marketing and loyal community building. The past 3 years have seen Ani focus her marketing efforts on a blockchain space. Her token sale strategy for a fintech startup raised $20m with only $43k spent on marketing. Later, the equity crowdfunding round for the same project raised £1.5m without any marketing budget.